World War 2 ended on the year of 1945. After the war ended, people are busy building up their house, their family and their business. So what is the right business to run at that time?

People said, after the World War 2 ended, people only have mood to make love, give born new baby, make love and give born new baby. You believe or not? If not, try asking around your grandparents, ask them how many siblings they have. It can up to 13 or 14 siblings, serious, it is true. So you can imagine your grandmother stomach is at the same shape for 14-16 years, always like ball shape.

So any idea what is the best business to setup at that time? The answer is sell baby products like milk powder, diapers, toys and etc. those baby born at that time we call it Baby Born. There is a guy call Charles Lazarus, he is the Toys “R”Us US founder, he is the successful person who run the business from that time until now.

We don’t have to be a high qualification person, but we must be the person who knows how to grab the opportunity and timing. Success will be easier if you know how to grab the chance, not every moment you will have this opportunity, so if you really meet it, please grab it. Your future life will be bright and successful.

What are the things that you must do after the dinner? It is the day after the dinner, not the same day, don’t get confuse. Remember before the dinner end, you asked your potential customer put their name and contact number in the table name list? Now is the list to play its role. For those who sign the deal with you on that night, you can send them some greeting SMS to show that you are care on them. For those who have not sign the deal, you can call them and try to ask them about the dinner, how the dinner is and what their impression of the product is.

Basically this is a follow-up step. Never forget the power of the follow up. In most cases you will probably need to follow-up on average of 4 to 9 times before a sale is made. Try to understand their needs and hobbies. They will be very happy if you did satisfy their needs and the return for you will be the sale, because you relation with them are closer, so they trust you.

So don’t be lazy, give them a follow-up call.

What you should do on dinner day? Of course the first thing is to call to your potential customer to remind them about the dinner. Bear in mind that make sure they know the exact location. This is because there are many cases customer went to the wrong restaurant.

Must reach the restaurant an hour before the dinner start. The dinner will start between 8pm to 8:30pm or 80% seats are occupied. Must dress smart, not necessary wear tie.

There is one thing you must remember. The person you invite you must know who has the higher chances to buy from you than you arrange them sit next to you. Is better to face the stage. This is to make you easy communicate with them.

The organizer already planned with the restaurant on when to deliver the dish. They will deliver 4 dishes in about 30 minutes, and then you must be smart, ask your customer go for washroom or have a smoke. But must be back to the seat within 10 minutes. Then the presentation starts. It will take about 2 hours.

After the presentation is over then the dish will continue serve to your table. At that time is the time for you to close your sale. Don’t eat because you only have 30-45 minutes to sit with them. So you must have your dinner before come to here. We are not coming for food but we car coming for sales, understand?

This is the time your superior comes in to play their role. He or she will come and help you to close the deal, because you are new, is better for your superior explain clearly to them.

Before the dinner end, ask your potential customer put their big name and contact number in the table name list.

Even a dinner like this, there are many minor things we need to take note. Remember the seat arrangement? This dinner is to brainstorming your potential customer because some may feel it is not necessary for now. That’s what the presentation comes in, it is to open their mind and make them accept it.

Let’s talk about what to do after the dinner in my next post.

What are the Things to do before the dinner? You have to invite your potential customers to attend it. For the new comer is better to invite your parent/relatives/siblings to attend it. The reason for it is because they will think of you when their friends need the service. They are the best public advertiser.

The best way is to list down all your friends/relatives name in a book, and then try to figure out who has the most potential to become your customer. How to judge it? It is based on their income. You must invite the person who has stable income and do not owe any debts beside housing loan and car loan. They must be marketing housewife and like to invest. These are the basic factor. Of course there are other factors which help to determine who will be the most potential customer for you. Do not invite people who have financial problems because the sales won’t deal with them.

Once you had confirmed the name lists. Do not need many, 2 couples will be enough, because you only have 30-45 minutes to talk to them on the dinner. Call them and invite them to attend your dinner sincerely. Once they had confirmed, do remind them by calling them 2 days before the dinner date. This is to make sure they will attend your dinner. If they said they can’t make it then you still have time to invite another couple of friends. This action will not waste the seat in the dinner. Do remind them next day and the day of the dinner. I know this is irritating but this will help you to confirm they will attend. Talk to them politely, tell them you do this is to let them know that they are very important to you, let them have the feeling that you are concern on them.

Do you agree that table dinner is the most successful sales tactics? I attended a sales talk and the speaker said the easiest way to do a sale is to bring your potential customer to attend their dinner. They organize a dinner for the entire sales agent to bring their potential customer to attend the dinner and to listen to their presentation.

From the speech I listen, he do teach us what to do before the dinner, what to do during the dinner and what to do after the dinner. For a person like me, I am not a sales person, but what I listen is quite logic. Of course, because the speaker has more than 15 years of sales experience and 9 years experience in this area.

This method was invented by him. He invented this method in 9 years ago when he first join this company as a team leader of sales team. He used this method and manages to do 9 sales on his birthday dinner. He used his birthday to invite his ex-colleagues, relatives and friends to attend his birthday dinner. He started his tactics on that night and he manages to do 9 sales in that night. He repeats this method on another normal dinner and he also manages to do sales. So this shows that his method is work!

Let me tell you what his tactics are in next post.

Do you agree that sales equal to poker card? Why not? Let’s imaging that poker card = customer. A set of poker card has 52 cards and each set contain 4 Aces. When you open a brand new poker card, what is your first action? You will shuffle it right? Now the cards are not in order, and this mean you are meeting different type of customers.

Open the card one by one. This action in sales life means meeting customer, one card represent one customer. Assume Ace means successful, if you open the card is not Ace mean your deal has been turn down. It’s OK. Just continue open another card (meeting another customer). If this times also not the Ace, then open another card. If next time still not the Ace, then keep open the next card (keep meeting up with new customer). If you repeat this action many times, definitely you will open the Ace card, agree?

What you learn from this? This story tells us never give up, keep doing the same thing and one day you sure will do your first sales.